Le Beaujolais Nouveau est arrivé! The New Beaujolais has arrived! In a rare display of marketing acumen, a practice normally scorned and reviled throughout French vineyards, the Beaujolais producers created not only an event but a tradition that has now permeated even the smallest wine shops around the world. What began as a local celebration of the yearly release is now a global phenomenon, with French decree that the release of Beaujolais Nouveau is to be no earlier than midnight on the third Thursday of November.
So at 12:01 a.m. November 17, 2005, over a million cases of Beaujolais Nouveau began their journey to all corners of the world via Fedex, La Poste, Vespas, wheelbarrows, camels and any other mode of transportation imaginable. With over 120 million bottles produced, over half will be consumed almost immediately. And with the increasingly elaborate methods of wine production, it’s remarkable that barely a month earlier the wine was still encased in grapes. A quick harvest, swift fermentation and even faster bottling, badda-bing-badda-boom!, it is ready to ship on the third Thursday of every November! The Gamay grapes are pressed within a few days of picking, thus eliminating the astringent tannins normally attributed to red wines, so Beaujolais is much lighter, fruity and tres easy to drink. To me it tastes like Kool-Aid but then again my wine knowledge would fit in a thimble...so enjoy! Cheers!